How would you like to earn an estimated half million dollars a year from making YouTube videos? That’s exactly what Bethany Mota has done! When Bethany was just 12 years old she, like many young teenagers, became a victim of cyberbullying and consequently suffered from anxiety and depression. Eventually Bethany decided to make a YouTube video about various makeup she’d recently purchased and a YouTube channel was born. At first, her video’s only views were from family but eventually she began to make more videos and catch the attention of other young teenage girls. Now Bethany has over 8.5 million subscribers on YouTube and almost 2.5 million followers on Twitter! She has been featured in many magazines including business mag The Business Insider and even the talk show Ellen where she described her cyberbullying experiences and how she got started on YouTube (watch Bethany Mota Meets Ellen).
Bethany is what is known as a “haul vlogger” meaning she makes videos about what she buys such as clothes, makeup, and jewelry. She also makes video tutorials about hair and makeup, as well as styling tips and room decoration ideas. Her most popular videos are “Easy ways to spice up your room! + DIY Decorations” with about 10.6 million views and “Morning Routine: Fall Edition!!” with about 10.5 million views.
You may be curious to know, how exactly does one make money from YouTube videos? Maybe you’ve made a few YouTube videos and are interested to know if and how you could make a little extra cash (most people don’t make a half million a year like Bethany) from those videos. There are several ways YouTube videos can earn you money. The most obvious way is ad revenue made when people click on the ads YouTube places on your videos.Haul vloggers like Bethany are an advertiser’s dream. In addition to making money from the ads on the videos, sometimes companies pay people like Bethany to review their products or even place products in the videos. Imagine that instead of having to go out and buy stuff to vlog (“video blog”) about, retailers send you free samples of whatever for you to review in one of your videos. The samples could be makeup or clothes, or could be something like tech gear or video games. Pretty cool, huh? If your channel gets popular enough on YouTube, you may also make money from public appearances like other famous YouTubers such as Nash Grier.
Stay tuned. I’m working on a new MCT page dedicated to making YouTube videos and teaching a little more about how to make money from videos if you’re interested. In the meantime, check out Bethany Mota’s videos to get a better idea of what she does and how her videos look. Not into Bethany Mota? Check out some of the other famous young YouTubers such as Nash Grier, Fred, or the sweet little ladies over at Charli’s Crafty Kitchen.